# Understand AdSense requirements
AdSense evaluates sites for original content, user experience, and policy compliance. Small sites often fail for "low value content" when they lack substantial, unique material. To prepare, you should create multiple pages with clear, helpful content that provides real value to visitors.
# Content checklist
- Create several substantive pages (guides, blog posts, FAQs) each with 400+ words.
- Ensure content is unique and not copied from other sites.
- Provide descriptive page titles and meta descriptions.
# AdSense Eligibility Metrics Checklist
| Audit Component | Requirement Level | Key Action / Target |
|---|---|---|
| Original Content | Mandatory | Provide unique value, avoid automated scraper tools |
| Core Pages | Mandatory | Privacy Policy, Terms of Service, Contact, About page |
| Site Age | Recommended | Active domains (some regions require 6 months history) |
| Responsive Layout | Mandatory | Must function perfectly on mobile and desktop viewports |
| Legal Compliance | Mandatory | GDPR/CCPA consent banner systems integrated |
# Policy and trust signals
Make sure you have a visible Privacy Policy that explains data usage and cookies, a Contact page with working contact info, and Terms of Service. These pages signal to AdSense reviewers that your site is a legitimate, user-focused property. You can review our own Privacy Policy and Terms of Service as a compliant benchmark.
# Technical readiness
Provide a sitemap.xml, ensure robots.txt allows crawling, and fix broken links. Improve page speed and mobile responsiveness — these impact both user experience and reviewer impressions.
# Ad considerations
Disable third-party ad units while applying; AdSense prefers to review content without competing ads. Once approved, gradually introduce ads with appropriate placement and avoid popups or auto-redirecting units.
# Reapply with confidence
After implementing these steps, enable ads and reapply for AdSense. Keep monitoring your analytics and user feedback to iteratively improve content quality and policy compliance. For official developer guidelines, refer to the Google AdSense Help Center .